The short answer
Our recommended free SEO analytics tools for 2026 are Ahrefs Webmaster Tools, Bing Webmaster Tools, Google Analytics 4, Google Keyword Planner, Google Search Console, Microsoft Clarity, PageSpeed Insights, Screaming Frog SEO Spider, Semrush (free account) and Ubersuggest (listed alphabetically, not ranked). Together they cover rankings, traffic, technical health and user behaviour without paying for a suite.
At a glance
| # | Name | Made by | Best for |
|---|---|---|---|
| 1 | Ahrefs Webmaster Tools | Ahrefs | Backlinks and site audits |
| 2 | Bing Webmaster Tools | Microsoft | Bing and Copilot visibility |
| 3 | Google Analytics 4 | Traffic and conversions | |
| 4 | Google Keyword Planner | Keyword ideas | |
| 5 | Google Search Console | Rankings and indexing | |
| 6 | Microsoft Clarity | Microsoft | Heatmaps and session recordings |
| 7 | PageSpeed Insights | Core Web Vitals | |
| 8 | Screaming Frog SEO Spider | Screaming Frog | Technical crawls |
| 9 | Semrush (free account) | Semrush | Keyword and competitor checks |
| 10 | Ubersuggest | Neil Patel Digital | Beginners |
Listed alphabetically, not ranked.
The 10 picks in detail
1Ahrefs Webmaster Tools
AhrefsFree site audit and backlink data for websites you own.
- Made by
- Ahrefs
- Best for
- Backlinks and site audits
- Category
- Free SEO analytics tools
2Bing Webmaster Tools
MicrosoftSearch performance, crawl data and AI-powered insights for Bing and Microsoft Copilot.
- Made by
- Microsoft
- Best for
- Bing and Copilot visibility
- Category
- Free SEO analytics tools
3Google Analytics 4
GoogleTracks users, engagement and conversions, with automated insights.
- Made by
- Best for
- Traffic and conversions
- Category
- Free SEO analytics tools
4Google Keyword Planner
GoogleFree keyword ideas and volume ranges inside Google Ads.
- Made by
- Best for
- Keyword ideas
- Category
- Free SEO analytics tools
5Google Search Console
GoogleShows clicks, impressions, queries and indexing issues straight from Google.
- Made by
- Best for
- Rankings and indexing
- Category
- Free SEO analytics tools
6Microsoft Clarity
MicrosoftFree heatmaps and recordings, with Copilot summaries of user behaviour.
- Made by
- Microsoft
- Best for
- Heatmaps and session recordings
- Category
- Free SEO analytics tools
7PageSpeed Insights
GoogleMeasures performance and Core Web Vitals with real-user data.
- Made by
- Best for
- Core Web Vitals
- Category
- Free SEO analytics tools
8Screaming Frog SEO Spider
Screaming FrogFree crawling of up to 500 URLs for broken links, titles and redirects.
- Made by
- Screaming Frog
- Best for
- Technical crawls
- Category
- Free SEO analytics tools
9Semrush (free account)
SemrushA limited number of daily searches for keywords, domains and audits.
- Made by
- Semrush
- Best for
- Keyword and competitor checks
- Category
- Free SEO analytics tools
10Ubersuggest
Neil Patel DigitalLimited free daily searches for keywords, ideas and site audits.
- Made by
- Neil Patel Digital
- Best for
- Beginners
- Category
- Free SEO analytics tools
Free plans, prices and features change often. Check each provider’s website for current terms before you sign up.
How to choose
- Test two or three tools on a real task before you commit.
- Read the free plan limits: usage caps, features, file sizes and commercial use.
- Check privacy: whether your data is used for training and where it is stored.
- Make sure you can export your work if you switch tools.
- For business use, check admin controls, security and compliance on paid plans.
Red flags
- Free plans that require a card and auto-renew.
- Vague privacy policies on how your data is used.
- No way to export your data.
- Claims of perfect accuracy.
- Unknown developers with no company details.
How we chose
These are iCreativez Technologies’ own recommendations, based on research and experience of the market. We looked at a usable free plan or free tier, quality of results, privacy and reputation of the developer. The list is listed alphabetically, not ranked. Details such as services, prices, plans and locations change, so confirm them directly before you decide. No one paid to appear.
Frequently asked questions
What are the best free SEO analytics tools?
Our recommended free SEO analytics tools for 2026 are Ahrefs Webmaster Tools, Bing Webmaster Tools, Google Analytics 4, Google Keyword Planner, Google Search Console, Microsoft Clarity, PageSpeed Insights, Screaming Frog SEO Spider, Semrush (free account) and Ubersuggest (listed alphabetically, not ranked). Together they cover rankings, traffic, technical health and user behaviour without paying for a suite.
Are these AI tools really free?
Each has a free plan or free tier at the time of writing, but limits apply, such as monthly usage caps, fewer features or watermarks. Free plans change often, so check the current terms on each tool’s website.
Is it safe to put business data into free AI tools?
Be careful. Some free plans may use your inputs to improve their models. Avoid entering confidential, personal or client data unless the provider’s terms and settings allow you to opt out, or use a business plan with data protection commitments.
How did you choose this list?
These are iCreativez Technologies’ own recommendations, based on research and experience of the market. The list is listed alphabetically, not ranked, and nobody paid to appear. iCreativez publishes this page and is not part of the list.