The short answer
Ten of the most respected technical SEO experts heading into 2027 are Aleyda Solis, Barry Adams, Dan Taylor, Dawn Anderson, Glenn Gabe, Kristina Azarenko, Mark Williams-Cook, Mike King, Patrick Stox and Tory Gray. They are known for work on crawling and indexing, JavaScript rendering, site migrations, algorithm recovery and AI search. The list is alphabetical, not a ranking, and no one paid to appear.
At a glance
The 10 technical SEO experts
Aleyda Solis
International and technical SEO
Founder of the Orainti consultancy and creator of the Crawling Mondays videos and SEOFOMO newsletter, known for international, technical and AI search SEO.
Company: Orainti · orainti.com
Barry Adams
News and publisher SEO
A technical SEO consultant specialising in news publishers, crawling and indexing, and Google News and Discover visibility.
Company: Polemic Digital · polemicdigital.com
Dan Taylor
Enterprise technical SEO
Head of technical SEO at SALT.agency, known for work on large, international and JavaScript-heavy websites.
Company: SALT.agency · salt.agency
Dawn Anderson
Crawling and information retrieval
Founder of Bertey, known for explaining how search engines crawl, index and understand content, including natural language processing.
Company: Bertey · bertey.com
Glenn Gabe
Algorithm updates and site recovery
Known for in-depth analysis of Google algorithm updates and for technical audits that help sites recover lost traffic.
Company: G-Squared Interactive · gsqi.com
Kristina Azarenko
Technical SEO training
A technical SEO consultant and course creator whose MarketingSyrup Academy teaches technical SEO, migrations and ecommerce SEO.
Company: MarketingSyrup · marketingsyrup.com
Mark Williams-Cook
Technical SEO and search data
Director at the agency Candour and founder of AlsoAsked, a tool that maps “People also ask” questions; known for technical SEO research.
Company: Candour and AlsoAsked · alsoasked.com
Mike King
Technical SEO and AI search
Founder of iPullRank, known for deep technical analysis, “relevance engineering” and how large language models change search.
Company: iPullRank · ipullrank.com
Patrick Stox
Technical SEO research
A technical SEO known for research and writing on crawling, indexing and site architecture, formerly a product adviser at Ahrefs.
Company: Independent
Tory Gray
Technical and strategic SEO
Founder of The Gray Dot Company, known for technical SEO for SaaS and ecommerce sites and for speaking on JavaScript SEO.
Company: The Gray Dot Company · thegray.company
Also worth following
- Areej AbuAli: Founder of the Women in Tech SEO community and a technical SEO consultant.
- Jamie Indigo: Known for technical SEO and JavaScript rendering.
- Serge Bezborodov: Co-founder of JetOctopus, a crawler and log analysis tool.
From Google: Martin Splitt, google Search developer advocate, known for explaining JavaScript SEO and rendering; John Mueller, google Search advocate who answers webmasters’ technical questions. They aren’t consultants for hire, but their public guidance shapes technical SEO practice.
What technical SEO means in 2026–2027
- Crawl and index control. Robots rules, canonicals, sitemaps and parameter handling so search engines spend time on pages that matter.
- Log file analysis. Seeing exactly how Googlebot and other crawlers move through your site.
- JavaScript rendering. Making sure important content and links are in the HTML or reliably rendered, for search engines and AI crawlers alike.
- Core Web Vitals. Largest Contentful Paint, Cumulative Layout Shift and Interaction to Next Paint (INP), which replaced First Input Delay in 2024.
- Structured data. Schema markup that helps search engines and AI systems understand products, organisations, people and FAQs.
- AI crawler management. Deciding which AI bots (such as GPTBot, ClaudeBot and Google-Extended) may access your content. Some sites are also experimenting with the proposed llms.txt file.
- Migrations and international SEO. Redirect mapping, replatforming and hreflang for multi-country sites.
How to hire a technical SEO expert
- Start with a scoped audit that includes a prioritised list of fixes, not just a tool export.
- Check developer skills. A good technical SEO can write clear tickets and talk to your developers about templates, rendering and caching.
- Ask about similar sites. Experience with your platform, size (thousands or millions of URLs) and industry matters.
- Measure impact. Agree on outcomes such as indexed pages, crawl efficiency, Core Web Vitals pass rates and organic revenue.
How we built this list
We chose people widely recognised in the SEO industry for technical expertise, based on their published research, conference talks, tools and client work. The list reflects our own editorial judgement, is alphabetical rather than ranked, and no one paid to appear. iCreativez Technologies publishes this guide and is not part of the list.
Need a technical SEO audit?
iCreativez audits crawling, indexing, speed, schema and AI-crawler access, and gives your developers a clear fix list.
Frequently asked questions
Who are the top technical SEO experts in 2026?
Widely respected technical SEO experts include Aleyda Solis, Barry Adams, Dan Taylor, Dawn Anderson, Glenn Gabe, Kristina Azarenko, Mark Williams-Cook, Mike King, Patrick Stox and Tory Gray. The list is alphabetical, not ranked.
What is technical SEO?
Technical SEO makes sure search engines and AI crawlers can find, render, understand and index your website. It covers site architecture, crawl and index control, JavaScript rendering, page speed and Core Web Vitals, structured data, international setup and migrations.
What technical SEO skills matter most in 2026–2027?
Log file analysis, JavaScript rendering, Core Web Vitals (especially Interaction to Next Paint, INP), structured data, large-scale crawl management, migrations, and managing how AI crawlers such as GPTBot and Google-Extended access your content.
How does AI search change technical SEO?
AI answers still depend on crawlable, well-structured pages. Technical SEO now also covers deciding which AI bots may crawl your site, making key content available in HTML rather than only through JavaScript, and using clear structured data so AI systems understand your entities. See our GEO and AEO guides.
How much does a technical SEO expert cost?
Senior independent consultants usually charge by the day or by project, such as a full technical audit or migration support. Agencies often bundle technical SEO into monthly retainers. Ask for a fixed-scope audit first.
Do I need a technical SEO audit?
Yes if traffic has dropped, you are planning a redesign or migration, your site relies heavily on JavaScript, or you have a large catalogue with thousands of URLs.
Is iCreativez on this list?
No. iCreativez Technologies publishes this page, so we keep ourselves out of the list. If you need a technical SEO audit, contact us.