The short answer
Our picks for 2026, focused on SEO for software companies, are Aleyda Solis, Brian Dean, Eli Schwartz, Gaetano DiNardi, Irina Maltseva, Kevin Indig, Patrick Stox, Ross Hudgens, Ryan Law and Tim Soulo. The list is alphabetical, not ranked, so choose based on your goals, size and budget.
At a glance
| # | Name | Based in | Known for |
|---|---|---|---|
| 1 | Aleyda Solis | Madrid, Spain | International and technical SEO |
| 2 | Brian Dean | Berlin, Germany | Link building and content |
| 3 | Eli Schwartz | San Francisco, USA | Product-led SEO |
| 4 | Gaetano DiNardi | New York, USA | SaaS SEO and growth |
| 5 | Irina Maltseva | Remote | SaaS SEO |
| 6 | Kevin Indig | USA | SaaS and AI SEO |
| 7 | Patrick Stox | Raleigh, USA | Technical SEO |
| 8 | Ross Hudgens | Austin, USA | Content SEO |
| 9 | Ryan Law | UK | Content SEO |
| 10 | Tim Soulo | Singapore | SaaS SEO |
Listed alphabetically, not ranked.
The 10 experts
1Aleyda Solis
Madrid, SpainFounder of Orainti and author of the SEOFOMO newsletter.
- Based in
- Madrid, Spain
- Known for
- International and technical SEO
- Type
- Expert
2Brian Dean
Berlin, GermanyFounder of Backlinko.
- Based in
- Berlin, Germany
- Known for
- Link building and content
- Type
- Expert
3Eli Schwartz
San Francisco, USAAuthor of Product-Led SEO.
- Based in
- San Francisco, USA
- Known for
- Product-led SEO
- Type
- Expert
4Gaetano DiNardi
New York, USASaaS growth and SEO adviser.
- Based in
- New York, USA
- Known for
- SaaS SEO and growth
- Type
- Expert
5Irina Maltseva
RemoteSaaS growth and SEO consultant.
- Based in
- Remote
- Known for
- SaaS SEO
- Type
- Expert
6Kevin Indig
USAGrowth adviser and author of Growth Memo.
- Based in
- USA
- Known for
- SaaS and AI SEO
- Type
- Expert
7Patrick Stox
Raleigh, USATechnical SEO at Ahrefs.
- Based in
- Raleigh, USA
- Known for
- Technical SEO
- Type
- Expert
8Ross Hudgens
Austin, USAFounder of Siege Media.
- Based in
- Austin, USA
- Known for
- Content SEO
- Type
- Expert
9Ryan Law
UKContent marketing at Ahrefs.
- Based in
- UK
- Known for
- Content SEO
- Type
- Expert
10Tim Soulo
SingaporeCMO of Ahrefs.
- Based in
- Singapore
- Known for
- SaaS SEO
- Type
- Expert
What these experts offer
Technical and content reviews.
Plans and priorities.
Upskilling teams.
Recovering from updates.
Visibility in AI answers.
How to choose an SEO expert
- Check their public work and writing.
- Ask about availability.
- Agree scope and deliverables.
- Check experience in your niche.
- Ask for references.
How we chose
These are iCreativez Technologies’ own recommendations, based on our research and experience of the market. We looked for experts with a strong reputation, visible work and clear expertise in SEO for software companies, and aimed for a mix of sizes and regions. The list is alphabetical, not ranked. Details such as roles, ownership and locations change, so confirm them directly before you engage anyone. Nobody paid to appear.
Looking for a partner?
Tell us about your goals. iCreativez Technologies will reply with a practical plan and estimate.
Related lists
Frequently asked questions
Who are the SaaS SEO experts?
Our picks for 2026, focused on SEO for software companies, are Aleyda Solis, Brian Dean, Eli Schwartz, Gaetano DiNardi, Irina Maltseva, Kevin Indig, Patrick Stox, Ross Hudgens, Ryan Law and Tim Soulo. The list is alphabetical, not ranked, so choose based on your goals, size and budget.
How do I choose an SEO expert?
Check their public work and writing. Ask about availability. Agree scope and deliverables. Check experience in your niche. Ask for references.
How did you choose this list?
These are our own recommendations based on reputation, visible work and expertise in SEO for software companies. The list is alphabetical, not ranked, and nobody paid to appear. iCreativez Technologies publishes this page and is not part of the list.
Does SEO still matter with AI search?
Yes. AI Overviews and assistants such as ChatGPT draw on well-structured, trusted web content, so SEO now includes optimising for AI answers. See our GEO and AEO services.
Can I hire these experts directly?
Many offer consulting, audits or training, but availability varies and some work in-house. Check their websites or professional profiles.