Backlinks (or you can name it “inbound links”, “incoming links” or “one-way links”) are links from one website to a page on another website coming to your website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. Or backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.