What are the Top Media Planning & Buying Agencies in Australia 2026-2027?
Agencies that plan media mixes and negotiate placements across TV, radio, print, outdoor and digital. Compare verified providers in Australia, see typical 2026-2027 pricing and use our checklist to pick the right partner.
Companies based in Australia only: established advertising and creative firms based in Australia selected by the iCreativez research team. International providers are shown separately below and are not counted as local.
Companies based in Australia
- 1
The Monkeys
Sydney, Australia
Why listed: established firm with an office in Australia, selected by the iCreativez research team for its scale and track record.
- 2
Thinkerbell
Melbourne, Australia
Why listed: established firm with an office in Australia, selected by the iCreativez research team for its scale and track record.
- 3
Clemenger BBDO
Melbourne, Australia
Why listed: established firm with an office in Australia, selected by the iCreativez research team for its scale and track record.
International firms to consider for Australia
Headquartered outside Australia or working remotely, so not counted in the local list above. Some work with clients in Australia through regional offices, partners or remote teams; check coverage before you shortlist.
- 4
WPP
Headquarters: London, United Kingdom
Why listed: Established Media Planning & Buying firm operating internationally.
- 5
Publicis Groupe
Headquarters: Paris, France
Why listed: Established Media Planning & Buying firm operating internationally.
- 6
Omnicom Group
Headquarters: New York, USA
Why listed: Established Media Planning & Buying firm operating internationally.
- 7
dentsu
Headquarters: Tokyo, Japan
Why listed: Established Media Planning & Buying firm operating internationally.
- 8
Havas
Headquarters: Paris, France
Why listed: Established Media Planning & Buying firm operating internationally.
About Media Planning & Buying providers
Agencies that plan media mixes and negotiate placements across TV, radio, print, outdoor and digital.
Media agencies decide where advertising budget goes and negotiate the placements. Independent planners can bring objectivity, while large groups often bring buying scale.
In Australia, Media Planning & Buying Agencies are concentrated around Sydney, Melbourne, Brisbane and Perth. Local rates sit at the upper end of the global ranges, so many buyers in Australia pair a local lead with nearshore or offshore delivery to manage cost.
How to choose the best Media Planning & Buying Agencies in 2026-2027
- Ask how they validate that the placements you paid for actually ran.
- Ask for transparency on rebates and agency trading arrangements.
- Check planning tools and audience data they rely on.
- Agree on post-campaign analysis, not just pre-campaign plans.
What does it cost?
Media agencies commonly charge 2-15% of media spend, or fixed planning and buying fees for smaller budgets.
Before you sign
Ask for a written proposal with scope, milestones, team members and exit terms, and speak to at least one current client of each shortlisted provider.
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Frequently asked questions
What are the top Media Planning & Buying Agencies in 2026-2027?
Our 2026-2027 shortlist of Media Planning & Buying Agencies includes verified providers such as Media Frenzy Global, Soup Agency, Propellic, WPP, Publicis Groupe. Use the country selector to see only firms based in your country.
What do Media Planning & Buying Agencies do?
Agencies that plan media mixes and negotiate placements across TV, radio, print, outdoor and digital. Media agencies decide where advertising budget goes and negotiate the placements.
How much do Media Planning & Buying services cost in 2026-2027?
Media agencies commonly charge 2-15% of media spend, or fixed planning and buying fees for smaller budgets. Prices vary by scope, seniority and location, so ask at least three providers for written proposals.
How do I choose the right Media Planning & Buying Agency?
Ask how they validate that the placements you paid for actually ran. Ask for transparency on rebates and agency trading arrangements. Check planning tools and audience data they rely on.
How were these Media Planning & Buying Agencies selected?
The worldwide view lists Clutch-verified specialists (registered businesses independently verified on Clutch with working websites, ordered by verified client reviews as of November 2026) and established industry leaders. When you choose a country, the main list shows only companies based in that country or with an office there: Clutch-verified firms with a local office, plus established local firms selected by the iCreativez research team. International firms are shown in a separate, labelled section. Inclusion is free and not paid for.
How this list is compiled
Worldwide view: Clutch-verified specialists (registered businesses independently verified on Clutch with a working website, ordered by their number of verified client reviews) followed by established industry leaders. Country view: the main list is strictly local. It shows only Clutch-verified firms with an office in the selected country and established firms based in that country that the iCreativez research team selected for their scale and track record. Large international firms and remote teams that serve the country appear in a separate, labelled section and are never counted as local. Where we have not yet verified enough local firms, the page says so instead of padding the list. Minimum project size, hourly rates and team size are as published by each company in November 2026. Inclusion is free and not paid for. Providers can request a review via our contact page.