Local SEO for every office
Showing up in map results where you actually sell.
- Google Business Profile per branch
- Location pages with real local detail
- Review generation routine
- Consistent listings and citations
Real Estate SEO · GEO · AEO
Real estate SEO that brings enquiries, not just page views
The big property portals will always rank for broad searches. Agencies, brokers and developers win elsewhere: on neighbourhood searches, local map results, project names and the questions buyers and sellers ask long before they call anyone. We help you own those searches, and make sure AI assistants describe your agency accurately when someone asks who to trust in your area.
Competing with the portals
You don't need to beat the portals. You need to be found around them.
Whether it is Zillow and Realtor.com in the US, Rightmove and Zoopla in the UK, Bayut and Property Finder in the UAE or Zameen in Pakistan, portals have enormous authority. Trying to outrank them for "flats for sale in [city]" is usually money wasted.
Where agencies do win is local knowledge. A genuinely useful guide to a neighbourhood, written by people who sell there, can outrank a portal and convert far better because the reader already trusts you by the time they enquire.
Portals list properties. Agencies know places. Your SEO should be built on what you know that the portals don't.
We combine that local content with a strong Google Business Profile for every office, listing pages that are properly indexed rather than duplicated from a feed, and clear valuation and enquiry paths.
For developers, we build project pages that rank for the project name and the area long before launch, so early interest comes to you rather than to resellers.
What's included
Real estate SEO, built around leads
For agencies with one office or many, and for developers marketing new projects.
Neighbourhood & area guides
Content that portals can't match.
- Area guides by people who know them
- Schools, transport and lifestyle detail
- Price-trend commentary in plain language
- Links to live listings in each area
Listing page SEO
Making listings visible, not duplicated.
- IDX/MLS and feed duplicate handling
- Sold and expired listing rules
- Property and agent schema
- Fast, mobile-friendly listing templates
Developer & project pages
Owning the search for your project name.
- Pre-launch project pages
- Floor plans, amenities and FAQs
- Location and investment content
- Enquiry and brochure tracking
Seller & landlord leads
Winning the more valuable side of the market.
- Valuation landing pages
- Selling and letting guides
- "Sold in this area" content
- Lead form and call tracking
GEO & AEO for property
Being the agency AI assistants mention.
- Clear agency and area entities
- Answer-ready buyer and seller FAQs
- Mentions in local press and directories
- AI recommendation tracking
Who we help
Different property businesses, different search strategies
We plan your SEO around how your clients actually choose who to work with.
- Independent agenciesLocal dominance in a few areas: area guides, map pack and reviews.
- Multi-branch agenciesScalable location pages and profiles that stay unique for each office.
- Property developersProject-led SEO starting months before launch, with investor-focused content.
- Commercial and rental specialistsLandlord, tenant and investor content built around specific property types.
Markets differ a lot. Search habits in Dubai, London, Karachi and Toronto are not the same, so keyword research and content are always done market by market.
How it works
How a real estate SEO plan comes together
Built around your areas, your listing feed and your lead sources.
Weeks 1–2
Market & site audit
Your areas, your competitors (not just portals), your listing setup and your Google profiles.
Weeks 3–4
Local foundations
Google Business Profiles, location pages, tracking for calls and forms, and listing indexing rules.
Months 2–3
Area content
Neighbourhood guides and seller pages for your most valuable areas first.
Ongoing
Leads & reviews
Monthly content, outreach to local media, review growth and lead reporting by area.
Straight talk
Real estate SEO, honestly
What you can count on
- Lead-based reporting. Calls, valuation requests and enquiries by area.
- Real local content. Written with input from your agents, not generic city summaries.
- Profiles in your name. Every Google Business Profile stays owned by you.
What we won't do
- Promise to outrank the major portals. We focus where you can genuinely win.
- Create fake office locations. Virtual offices on Google Maps risk suspension.
- Copy listing descriptions across sites. Duplicate listings help nobody rank.
Want more valuation and buyer enquiries?
Tell us your areas and send your website. We will show you where local searches are going and how to capture more of them.
FAQ
Real estate SEO questions
Can a small agency really compete with property portals?
Not for broad searches like "homes for sale in [city]". But agencies can absolutely win neighbourhood searches, local map results, seller searches and branded searches, which are often the most valuable leads anyway.
Do IDX or MLS listings hurt our SEO?
They can, because the same listings appear on hundreds of sites. We control how they are indexed and add unique local content around them, so your site offers something the others don't.
What should happen to sold listings?
It depends on the setup. Often sold pages are kept with a clear "sold" status and links to similar properties, because they show your track record. Very old or thin pages are redirected or removed.
Do you work with developers on new projects?
Yes. We start with project pages well before launch, so the project name and area searches lead to your site rather than to resellers or portals.
How do AI tools decide which agency to recommend?
They rely on what is written about you across the web: your website, Google profile, reviews, local news and directories. Clear, consistent information and genuine local authority make a recommendation far more likely.