Technical Shopify fixes
Cleaning up what Shopify and your theme create by default.
- Canonical product URLs and internal links
- Tag and filter page indexing control
- robots.txt.liquid and sitemap checks
- Redirects for deleted and merged products
Shopify SEO · GEO · AEO
Shopify SEO that turns your store into the one people find first
Shopify makes it easy to open a store and surprisingly easy to bury it. Duplicate product URLs, apps that slow every page, collection pages with two lines of text and a theme that hides your best content behind tabs. We fix what Shopify gets wrong out of the box, then build collections and product pages that rank on Google and give AI shopping assistants something worth recommending.
What we usually find
Most Shopify stores leak rankings in the same five places
When we open a Shopify store for the first time, the story is rarely about one big mistake. It is a theme that loads fourteen app scripts on the homepage, internal links pointing to /collections/x/products/y instead of the clean product URL, tag pages quietly getting indexed, collection pages with nothing but a product grid, and product descriptions copied from the supplier.
None of that looks broken to a shopper. It all looks broken to Google. So the first month is usually spent on unglamorous fixes that make every later piece of content work harder.
A collection page is your best ranking asset on Shopify. Most stores treat it as a product grid with a title.
We build collections into proper landing pages: a short, useful intro above the grid, buying advice and FAQs below it, and internal links that send authority to the products that actually make you money.
Then we make sure the same pages are easy for AI tools to read: clear product attributes, honest comparisons and structured data that matches what is on the page.
What's included
Shopify SEO work, done properly
Shaped around your theme, your apps and your catalogue size.
Speed & Core Web Vitals
A faster store converts better and ranks better.
- App audit and script removal
- Image sizing and lazy loading
- Theme code clean-up
- Mobile performance first
Collection page strategy
Turning product grids into pages that rank.
- Keyword mapping per collection
- Intro and buying-guide copy
- Sub-collections for real demand
- Collection FAQs
Product page optimisation
Product pages that answer what buyers check before they pay.
- Unique descriptions, not supplier copy
- Product and review schema
- Variant and out-of-stock handling
- Image alt text at scale
International & Shopify Markets
Selling to more than one country without duplicate content.
- hreflang and market URLs
- Currency and language setup checks
- Localised collection copy
- Merchant Center feeds per market
GEO & AEO for stores
Getting your products into AI shopping answers.
- Clear product attributes and specs
- Comparison and buying guides
- Brand mentions on trusted sites
- Monthly AI recommendation checks
Common Shopify problems
The Shopify issues we fix most often
If any of these sound familiar, there is ranking potential sitting in your store right now.
| Problem | What we do about it |
|---|---|
| Product URLs inside collection paths | Update theme links so every product is linked by its single canonical URL. |
| Tag pages showing up in Google | Noindex thin tag combinations and build real sub-collections where demand exists. |
| Too many apps slowing the store | List every app, measure its cost, remove leftovers and replace heavy ones. |
| Supplier descriptions on every product | Rewrite top sellers first, then use templates that add genuinely unique detail. |
| Empty collection pages | Add intro copy, buying advice, FAQs and internal links without pushing products down. |
| Lost rankings after a migration to Shopify | Map old URLs to new ones, restore redirects and recover lost links. |
How it works
From audit to growth on Shopify
A typical first three months for a store with a few hundred to a few thousand products.
Week 1
Store audit
Theme, apps, crawl data, Search Console and Merchant Center. We also check how AI tools currently describe your brand.
Weeks 2–4
Technical clean-up
Canonical links, indexing rules, redirects and speed fixes, done in your theme by our own developers.
Month 2
Collections first
We rewrite and expand the collections with the most search demand and the best margins.
Month 3 onward
Products & guides
Top product pages, buying guides and outreach, measured against revenue, not just traffic.
Straight talk
Honest Shopify SEO
What you can count on
- Theme changes tested first. We work in a duplicate theme before anything goes live.
- Revenue-focused reporting. Organic sales and conversion rate, not just visits.
- Developers in-house. Liquid edits and speed work done by our own team.
What we won't do
- Install SEO apps for the sake of it. Most stores need fewer apps, not more.
- Auto-generate thousands of pages. Thin pages hurt the whole store.
- Promise overnight rankings. Collections usually take a few months to move.
Want to know what is holding your store back?
Send us your Shopify URL. We will check speed, indexing, collections and AI visibility, and tell you the three fixes we would make first.
FAQ
Shopify SEO questions
Is Shopify bad for SEO?
No. Shopify handles hosting, security and basic SEO settings well. The problems come from default URL structures, theme choices, apps and thin content, all of which can be fixed without leaving the platform.
Do you work with Shopify Plus stores?
Yes. Plus stores often have more markets, more apps and custom checkout setups, so we plan international SEO and speed work around those from the start.
Will you need access to our theme?
Yes, collaborator access is enough. We make changes in a duplicate theme, test them, and publish only after you approve.
How do you help products show up in ChatGPT or Gemini?
AI tools recommend products they can understand and see mentioned elsewhere. We make product attributes clear, write honest comparisons and buying guides, keep structured data accurate, and work on mentions in reviews and publications your buyers read.
How long until we see more organic sales?
Technical fixes can lift traffic within weeks. Collection and content work usually shows clear results within three to six months, depending on competition and catalogue size.