Bottom-of-funnel pages
The pages buyers read right before signing up.
- Competitor comparisons
- Alternatives pages
- Pricing and plan explainers
- Use-case and industry pages
SaaS SEO · GEO · AEO
SaaS SEO that fills your pipeline with trials and demos
A blog with thousands of visitors and no signups is a familiar SaaS story. Software buyers search in very specific ways: they compare tools, look for alternatives, check integrations and, more and more, ask ChatGPT or Perplexity to shortlist products for them. We build the pages those buyers find right before they decide, and track everything back to trials, demos and revenue.
Traffic vs. pipeline
Top-of-funnel traffic is easy. Pipeline is the hard part.
Many SaaS companies we speak to have invested in a big blog of general articles: what is X, ten tips for Y. Those posts bring in visitors who are curious, not buyers, and the dashboard looks great right up until someone asks how many demos they produced.
We usually flip the order. Start with the pages closest to a buying decision, such as comparisons, alternatives, integrations, use cases and pricing explainers, then expand upwards into educational content that supports them.
Fifty visitors on a "your tool vs. competitor" page can be worth more than five thousand on a generic blog post.
Being shortlisted by AI assistants matters just as much now. When someone asks an AI tool to recommend software for their problem, the answer draws on review sites, comparisons, documentation and discussions across the web.
Our GEO work makes sure your product is described accurately and consistently in all of those places, so it appears on those shortlists for the right use cases.
What's included
SaaS SEO that connects to revenue
For product-led and sales-led companies, from seed stage to scale-up.
Integration & template pages
Capturing searches around the tools your buyers already use.
- Integration landing pages
- Templates and examples
- Careful, quality-checked scaling
- Partner co-marketing ideas
Product-led content
Educational content that naturally leads to your product.
- Problem-solution guides
- Product shown in context
- Original data and insights
- Subject-matter expert input
Technical SaaS SEO
Fixing the issues common on modern SaaS sites.
- JavaScript rendering checks
- Marketing site vs. app separation
- Docs and help centre SEO
- Site migrations and rebrands
Pipeline tracking
Knowing which content creates customers.
- GA4 trial and demo events
- CRM attribution set-up
- Content-to-revenue reporting
- Assisted conversion analysis
GEO & AEO for software
Getting onto AI shortlists.
- Consistent positioning across the web
- Review site profile improvement
- Answer-ready feature and use-case pages
- AI shortlist tracking by prompt
Content by buying stage
What we build, and why it converts
We prioritise by how close each type of page is to a signup.
| Page type | Why it matters |
|---|---|
| Competitor comparisons | Buyers comparing two tools are close to a decision. A fair, honest comparison builds trust. |
| Alternatives pages | People leaving a competitor are actively looking for something better. |
| Integration pages | Searches like "X integration with Y" come from teams who already use that tool. |
| Use-case and industry pages | Shows a specific buyer that your product fits their exact situation. |
| Educational guides | Builds authority and feeds internal links into the pages above. |
How it works
How we run SaaS SEO
Planned around your product roadmap, positioning and sales motion.
Weeks 1–2
Positioning & audit
Interviews with sales and product, a technical audit, competitor gaps and an AI shortlist baseline.
Weeks 3–4
Tracking & fixes
Trial and demo tracking, rendering fixes and a clean structure for new pages.
Months 2–3
Bottom-funnel pages
Comparisons, alternatives and integration pages, built and published first.
Ongoing
Expand & report
Use cases, guides and review-site work, reported against trials, demos and pipeline.
Straight talk
SaaS SEO without vanity metrics
What you can count on
- Pipeline reporting. Trials, demos and sourced revenue, not just sessions.
- Fair comparisons. Honest competitor pages that hold up when buyers check.
- Product input. We learn the product properly before writing about it.
What we won't do
- Mass-produce programmatic pages. We only scale page types that offer real value.
- Mislead about competitors. Inaccurate comparison pages damage trust and invite complaints.
- Chase traffic for its own sake. Every topic has to connect to a buyer.
Is your content driving signups?
Send us your site and main competitors. We will show you the comparison and integration searches you are missing, and how AI tools currently shortlist your category.
FAQ
SaaS SEO questions
Is it okay to name competitors on our website?
In most cases, yes, as long as comparisons are accurate, fair and up to date. We keep claims factual and easy to verify, and avoid anything that could mislead buyers.
How do you track SEO to trials and demos?
We set up GA4 events for signups and demo bookings, connect them to your CRM where possible, and report on which pages started or assisted each conversion.
Do you do programmatic SEO?
Only where each page offers something genuinely useful, such as integration or template pages backed by real data. Thin pages produced at scale can harm the whole site.
How do we get recommended by ChatGPT and other AI tools?
AI tools build answers from what is written about your product across the web. Clear positioning on your own site, strong review profiles, honest comparisons and mentions in industry discussions all help.
Can you help with our documentation or help centre?
Yes. Documentation often ranks well for very specific queries and is heavily used by AI tools. We help structure it so it is easy to find, crawl and quote.