Separate fixed and variable costs
Fixed costs stay the same whatever you sell. Variable costs rise with each unit. Getting this split right is most of the work.
Find out how many units you need to sell before your business stops losing money. Enter your fixed costs, the cost of each unit and your price to see the break-even point and a simple chart.
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Your break-even point is the level of sales where total revenue exactly equals total costs, so you make neither a profit nor a loss. Below it you lose money; above it every extra sale adds profit.
The formula is simple: break-even units = fixed costs ÷ (price − variable cost per unit). The bit in brackets is the contribution margin, the amount each sale contributes towards covering fixed costs. Raising prices, cutting variable costs or lowering fixed costs all bring the break-even point closer.
Fixed costs stay the same whatever you sell. Variable costs rise with each unit. Getting this split right is most of the work.
Small price changes can move your break-even point a lot. Try a few scenarios before deciding.
Before launching, check whether realistic sales volumes would even cover the costs.
Rent increases or supplier price rises shift your break-even point, so recalculate regularly.
Divide your total fixed costs by the contribution margin per unit, which is the selling price minus the variable cost per unit.
It is what each unit sold contributes towards fixed costs and profit: selling price minus variable cost.
Yes. Treat one unit as one hour, one project or one client, and use the matching variable cost and price.
Then you can never break even, because each sale adds to the loss. The calculator will warn you.
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