Resize before you compress
Scaling a huge photo down to the size it is displayed at saves the most.
Make images smaller so websites load faster and emails go through. Choose a quality level, optionally cap the width, and see exactly how many kilobytes you saved on every file.
PNG files compress best when converted to WebP or JPG. Very small or already optimised images may not shrink further.
Private by design. Your images are processed by your own browser. They are never uploaded to a server, so even private or confidential photos stay on your device.
Most of an image file's size comes from detail your eyes barely notice. Lossy compression, used by JPG and WebP, removes some of that detail. At sensible quality settings the result looks the same on screen but can be a fraction of the size.
Resizing is often the biggest win. A photo straight from a phone may be 4000 pixels wide, while a website rarely needs more than 1600 to 2000. Combining a sensible maximum width with quality around 75 to 80 typically cuts file size by 60% to 90%.
Scaling a huge photo down to the size it is displayed at saves the most.
WebP is supported by all modern browsers and is usually smaller than JPG.
For most website images, under 200 KB keeps pages fast.
Compression is one-way, so keep the original files for printing or editing.
Slightly, but at quality 70 to 85 the difference is usually not visible on screen.
PNG is lossless, so its size depends on its content. Converting a PNG photo to WebP or JPG gives much bigger savings.
Yes. Smaller images improve page speed and Core Web Vitals, which are part of how search engines judge pages.
No. Compression happens in your browser, so your images stay on your device.
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