Portrait performs well
On Instagram, 4:5 portrait posts take up more of the screen than squares.
Get the right size for every platform without opening a design app. Pick Instagram, Facebook, LinkedIn, X, YouTube or Pinterest, choose whether to crop or fit, and download an image that is ready to post.
Private by design. Your images are processed by your own browser. They are never uploaded to a server, so even private or confidential photos stay on your device.
Each platform crops and compresses images differently. Upload the wrong shape and the platform will cut off heads, text or logos for you. Upload an image that is too small and it will look blurry on large screens.
Resizing to the recommended dimensions gives you control over what people see. The blurred-background option is especially handy for posting a landscape photo as a story, because the whole photo stays visible without plain bars above and below.
On Instagram, 4:5 portrait posts take up more of the screen than squares.
Stories and covers are partly hidden by buttons and profile pictures. Keep key text near the centre.
Profile banners are cropped differently on phones and desktops.
Platforms update their recommended sizes from time to time, so check their help pages for the latest.
Commonly 1080 × 1080 for square posts and 1080 × 1350 for portrait posts.
1280 × 720 pixels, a 16:9 ratio.
The profile background image is commonly 1584 × 396 pixels.
With Fill and crop, the edges outside the frame are trimmed. Choose Fit to keep the whole image.
Our digital marketing team creates and optimises images, ads and social content that perform.