Match what is on the page
Only mark up information visitors can actually see on that page.
Schema Markup (JSON-LD) Generator
Help search engines and AI assistants understand exactly who you are and what each page offers. Choose a schema type, fill in the details, and copy valid JSON-LD to paste into your page.
- 100% free
- No sign-up
- Runs in your browser
How to use
How to use the Schema Markup (JSON-LD) Generator
- Choose a schema type, such as Organization, LocalBusiness or FAQ page.
- Fill in the fields. Empty fields are left out automatically.
- Copy the JSON-LD code and paste it into your page's HTML.
- Test it with Google's Rich Results Test or the Schema.org validator.
Private by design. Everything is generated in your browser. Your URLs, content and settings are not uploaded or stored.
About this tool
Why schema markup matters for SEO, GEO and AEO
Schema markup is structured data that describes your content in a format machines can read without guessing: this is a business with these opening hours, this is a product with this price, these are questions with these answers. Google uses it to understand pages and to show rich results such as breadcrumbs, product details and event listings.
It matters just as much for AI search. Answer engines and assistants build their answers from the clearest, most consistent information they can find. Accurate Organization and LocalBusiness markup, with matching details across your site and profiles, makes it easier for them to identify your brand and describe it correctly.
Good to know
Schema best practice
Use JSON-LD
Google recommends JSON-LD, which sits in a single script tag and does not affect your design.
Be consistent
Use the same business name, address and phone number everywhere.
Test after publishing
Run the live URL through the Rich Results Test to catch errors.
No fake reviews
Ratings must come from genuine customer reviews.
Keep it updated
Update prices, hours and dates when they change.
FAQ
Schema Markup (JSON-LD) Generator FAQs
What is JSON-LD?
A way of writing structured data as JSON inside a script tag. It is the format Google recommends for schema markup.
Where do I put the code?
In the <head> or <body> of the page it describes. Most sites put it in the head.
Will schema guarantee rich results?
No. It makes pages eligible, but Google decides when to show rich results.
Does schema help with AI search?
Clear, accurate structured data helps search engines and AI systems understand your entities, which supports visibility in AI-generated answers.
Want experts to handle your SEO, GEO and AEO?
iCreativez helps businesses rank on Google and get recommended in AI answers.