Use lowercase only
UTM values are case sensitive in reports.
UTM Link Builder
Find out exactly which post, email or ad brought each visitor. Add UTM tags to your link, copy it, or download it as a QR code for printed materials.
- 100% free
- No sign-up
- Runs in your browser
Quick presets:
Your tracking link
How to use
How to use the UTM Link Builder
- Enter the page URL you want people to visit.
- Fill in source, medium and campaign, or tap a preset.
- Add term and content if you are testing ads or links.
- Copy the link or download a QR code.
Private by design. Everything is generated in your browser. Your URLs, content and settings are not uploaded or stored.
About this tool
How UTM parameters work
UTM parameters are small tags added to the end of a URL. When someone clicks the link, Google Analytics reads the tags and records where the visit came from. Source is the site or platform, such as facebook or newsletter; medium is the type of traffic, such as social, email or cpc; and campaign is the name of your promotion.
Consistency is everything. If one person writes "Facebook" and another "facebook", analytics shows them as two different sources. That is why this builder lowercases values and replaces spaces by default. Agree a simple naming list with your team and stick to it.
Good to know
UTM naming tips
Do not tag internal links
UTMs on links within your own site overwrite the original source of the visit.
Use content for A/B tests
Tag two buttons or two ads differently to see which performs better.
Keep a shared log
Record every campaign name so reports stay consistent.
FAQ
UTM Link Builder FAQs
Which UTM parameters are required?
Source, medium and campaign name are the core three. Term, content and ID are optional.
Do UTM links affect SEO?
No. They are for analytics, and search engines usually ignore them. Do not use them on internal links.
Where do I see results?
In Google Analytics 4, under Acquisition reports, using session source, medium and campaign.
Can I make a QR code with tracking?
Yes. Click Download QR code to get a QR image of your tracked link.
Want experts to handle your SEO, GEO and AEO?
iCreativez helps businesses rank on Google and get recommended in AI answers.