Include every cost
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ROI Calculator (Return on Investment)
Find out whether an investment, campaign or purchase paid off. Enter what you put in and what you got back, and optionally how long it took, to see your ROI and annualised return.
- 100% free
- No sign-up
- Runs in your browser
Return on investment0
Net gain or loss0
Annualised ROI—
Return multiple0
How to use
How to use the ROI Calculator
- Enter the amount you invested, including fees or costs.
- Enter the final value or total return.
- Optionally enter how many years the investment lasted.
- Read your ROI, net gain and annualised ROI.
Private by design. Everything happens in your browser. Nothing you type or upload is sent to our servers, stored or shared.
About this tool
What is ROI and how is it calculated?
Return on investment measures how much you gained or lost compared with what you put in. The formula is ROI = (final value − amount invested) ÷ amount invested × 100. A 5,000 investment that returns 7,200 has an ROI of 44%.
Plain ROI ignores time, which can be misleading. A 44% return over two years is very different from 44% over ten. Annualised ROI, sometimes called CAGR, converts the result into an equivalent yearly growth rate so you can compare options fairly.
Good to know
Getting an honest ROI figure
Compare like with like
Use annualised ROI when comparing investments that ran for different lengths of time.
Think about risk
A high ROI with high risk may not beat a slightly lower, steadier return.
Track marketing ROI by channel
Measure each channel separately so you know where to spend more.
FAQ
ROI Calculator FAQs
What is a good ROI?
It depends on the risk and the alternatives. Compare your result with what the same money could earn elsewhere over the same period.
How do I calculate marketing ROI?
Use the revenue or profit generated by the campaign as the amount returned, and all campaign costs as the amount invested.
What is annualised ROI?
The constant yearly rate that would turn your investment into its final value over the same number of years.
Can ROI be negative?
Yes. A negative ROI means you got back less than you invested.
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